Sport Management
Master in Management of Creative and Cultural Industries
12 Months
English
2025/04/01
22.000 EUR*
On campus
Midweek
Full-time
Owerview
Objectives of the Major in Sport Management
With a turnover that surpassed any other form of entertainment, Sport represents the largest entertainment industry. In the current dynamic context, highly competitive and complex, the major in Sport Management offers a global vision of sport and is able to provide the knowledge necessary to operate effectively in the sports industry and to seize the opportunities offered by others related sectors. The major is carried out in partnership with Italiacamp, an organization that develops processes of positive impact and social innovation for the country and creates connections between institution, companies, associations and universities.
Diploma and ECTS
The Master in Management of Creative and Cultural Industries – Major in Sport Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
Target audience of the Major in Sport Management
The Major in Sport Management is aimed at recent graduates — or those graduating soon — who are interested in developing competencies required in the Sport industries.
Career prospects
The programme puts students on career paths, in a wide range of organisations, to become:
- Event Managers
- Social Media Managers
- Sustainable Sport Developers
- Sport Entrepreneurs
- Public Relations Managers
Curriculum
Curriculum
The curriculum of the Major in Sport Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
Induction week
The induction week is an introductive week to the Major in Sport Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Strategy
- Marketing
- Performance Measurement
- Business Models
- Accounting for creative and cultural industries
- Organization and People Management
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organization and leadership
- Structure and roles in the sports industry
- Strategies in the sports sector
- Accounting and performance measurement in sport
- Financial management in sports clubs
- Digital marketing in the sports industry
- E-sport management
- Sports event management
- Sports brand and marketing
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Sustainability & impact management in the sports industry
- New technologies applied to sports management
- Management of stadiums and sports operations
- Sport and media: the role of broadcasting rights
Professional Skills
- Talent-scouting processes and management of the youth sector
- From Club to Media Company
- Law instruments in the sports market
Learning labs
Learning labs focus on personal development and are tailored to specific focuses. Students develop cross-functional and soft skills by attending sessions during which they cultivate intellectual flexibility, develop problem solving skills, learn to adapt to diverse situations and refine cross-cultural awareness.
Employability Lab
The lab aims to help students to further develop the ten key skills outlined by the World Economic Forum 2020. The lab is organised in collaboration with Luiss Business School’s Career Service Office.
AdVenture Lab
This lab aims to create an entrepreneurial framework and to allow students to put what they have learnt in class into practice. Students learn basic mechanisms that allow them to launch a new business by means of a business plan. The lab provides students with useful insights to lay out a business idea, create a business plan, draft a marketing and fundraising campaign, and define the organisational structure.
Social, Environmental and Impact Lab
This lab sensitises students to current global issues related to sustainability. Students analyse business cases and present creative and innovative solutions that consider social, economic and environmental impact. Students then come up with solutions that to decrease the impact on a social, environmental and economic scale.
Creativity Lab
This lab allows students to develop and acquire new skills using their creativity. The lab helps participants to create a work environment that values individuals by increasing personal motivation and favouring integration with other group components in order to obtain better results.
Digital Skills Lab
The Digital Skills Lab increases students’ comprehension of the organisational impact that the digital era has on businesses.
Project Management Lab
The lab aims to provide the vocabulary and basic knowledge of the Project Management field in order to effectively contribute to various aspects of the planning and execution of a project. Furthermore, the lab highlights the critical success factors of a project. The lab gives students basic knowledge of Project Management concepts, highlighting the fundamental differences between a project and a programme. Students study the five group processes for the management of a project.
How-to-Present Lab
This lab gives students the presentation tools necessary for the world of business. The lab is divided into four sections: personal branding, writing with impact, public speaking and pitching.
Career Service
The Career Service Office offers students customised services to support them in developing their skills and abilities while helping them find satisfying jobs and careers. The Career Service team supports student in defining their career path, and in arranging meetings with companies to explore job and internship opportunities.
The Career Service Office is also responsible for the Employability Lab which develops students’ self-awareness on a key set of soft skills, and to build a personal action plan which maximises self-efficacy in a working environment.
Career Service Activities
Over the academic year, activities are organised into different steps to best understand students’ profiles in order to match them with the most suitable employers.
Events and activities include:
- Career counselling: focus on understanding and building students’ professional profiles
- Orientation to job-market rules: help students define their career paths, building their digital identity and increasing their interview skills
- Business presentations: take part in conferences and meetings with executives to better understand the business world and the fields in which the executives work
- Employer engagement: work with employers to find the best way to promote their reputation and make the most of their collaboration with Luiss Business School as part of their brand strategy
- E-career book: make student CVs available online to companies and institutions for recruitment
- Internships: from the classroom to the office, the CS supports students in their search for internship opportunities
Career development and networking with companies
The Career Service Office sits on the corporate advisory boards of all Luiss Business School one-year Master’s Degree Programmes, acting as an internal business intelligence office and providing feedback on employer needs in terms of competencies and skills. The programme’s boards and coordinators can integrate these requirements into programmes, tracks and laboratories.
Every year, more than 100 career-development events and workshops are held on campus, mostly involving employers and alumni. These activities connect students with recruiters and managers while giving them first-hand information on recruitment programmes and career paths.
Moreover, some of these events are designed to foster students’ personal development.
Career support projects
Competency-based interview simulation
An important step in students’ preparation for placement is the simulated interview.
CV e-Book
The Career eBook is periodically sent to companies and institutions that are interested in students’ profiles for potential or open positions.
At the same time, the Career Service Office proactively seeks additional opportunities that fit the profiles and expectations of the students.
JobTeaser
The online platform, used by top universities and business schools around the world, allows the Career Service staff to have a clear overview of each class profile, analyse students’ evolution and trends, and post vacancies from employers.
Feedback sessions
During feedback sessions, the Career Service staff concentrates on the competency model and other aspects that can influence the success of a selection process. Key focus is placed on soft skills.
Internship
The curricular internship generally takes place at the end of Major and is an opportunity for students to combine theory and hands-on experience while in direct contact with professionals working in both national and international industries.
Tuition and funding
Tuition
Tuition for the Major in Sport Management is € 22.000. Payment is made in four instalments. Tuition includes materials and access to all Luiss Business School facilities.
Scholarships
Luiss Business School offers deserving candidates up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates will be considered for this award.
Candidates will be assessed on:
- Academic track record (final grade, GPA)
- Admission test scores
- English proficiency
- Technical competences (Office, Adobe, etc.)
- Proven expertise or personal acknowledgement
- Certifications
- International experience
Fee waivers
Luiss Business School offer several fee waivers options:
- Participants who have already attended a Luiss Business School programme or are Luiss Guido Carli graduates are entitled to a 10% fee reduction.
- Any company (or VAT holder) that enrolls one individual is entitled to a 10% fee reduction.
- Any company (or VAT holder) that enrolls multiple individuals in the same programme is entitled to a 20% fee reduction.
Waivers cannot be combined with any other waiver, scholarship or sponsorship support.
Other financial aid
All candidates can independently:
- Obtain a loan at favorable rates from selected credit institutions through agreements with Luiss Guido Carli. For further information, please e-mail master@luissbusinessschool.it or fill in the form and send it to master@luissbusinessschool.it after admission.
- Apply for external scholarships
- Seek funding from their current or future employer
How to Apply
Admission
To enroll in the Master it is necessary to pass the admission test which assesses the candidates’ skills, motivation and potential. The test can be taken remotely.
For detailed information about Admission and Application, please read the Luiss Business School Admission Process fact sheet.
Admission requirements
Undergraduate degree in any discipline.
Admission test
The admission test consists of:
- English Test (applicants with valid TOEFL/IELTS scores can be exempted from the English test)
- Logic Test—Inductive, Numerical, Deductive (applicants with valid GMAT/GRE scores can be exempted from the Logic test)
- Personal interviews
Exemption from Admission test
If you have valid TOEFL/IELTS and/or GMAT/GRE scores you can insert your scores in the application form to be exempted from the English and/or Logic test. You will still be required to take part in personal interviews.
GMAT/GRE for the Logic test: We do not require a minimum score. The GMAT and GRE scores of admitted applicants vary across classes, however it is very unusual for us to accept candidates with a total GMAT score below 550 and a total GRE score below 145.
IELTS/TOEFL for the English Test: We require a minimum score of IELTS 7.0 and TOEFL 100 as evidence of your advanced English level.
Application
Fill in the Application Form to apply for the admission test available on the programme website. The following documents will be requested:
- copy of degree certificate*
- curriculum vitae
- digital ID photo
- copy of passport or ID document
- admission fee receipt of € 100 (non-refundable)
- TOEFL/IELTS certificate (optional)
- GMAT/GRE certificate (optional)
Candidates with an international degree are required to send the following further documentation for evaluation:
- copy of degree certificate both in original language and in English *
- transcript of records in English
- diploma supplement (optional)
*Candidates who are not in possession of the degree certificate are required to provide the fully completed Luiss Business School’s self-declaration form available HERE.
Payment of the admission fee
The admission fee is payable online by credit card or via bank transfer. Proof of payment must be sent via email to master@luissbusinessschool.it with the aforementioned documents.
Online Payment (Credit Card)
Bank Account Details
Banca: Intesa Sanpaolo – filiale n. 06793 Piazza Bologna n. 45, 00162 Roma
Intestazione: Luiss Business School
C/C N.100000064006
IBAN: IT17H0306905060100000064006
BIC/SWIFT: BCITITMM
Partners
Corporate Advisory Board
The Corporate Advisory Board (CAB) — composed of the Master’s Degree Programme Scientific Committee and representatives of the most important firms in the industry — aims to ensure student employability and business partner satisfaction.
The objective of the Programme is to transmit a body of knowledge that encompasses new technologies, and an understanding of industry dynamics through the involvement of companies that act as a bridge between the classroom and the job market.
During the CAB our Corporate Partners:
- Cooperate in the program design: sharing its objectives, curriculum, processes and training program
- Participate in teaching and coordinating activities: with business managers contributing on-the-job experience
- Support the Career Service team
International Experience
The International Experience includes international oriented activities and experiences that allow students to see through the lens of an international perspective and mind-set.
International opportunities contribute both to the personal and professional growth of students, stimulating linguistic and social skills, the sharing of ideas, best practices and skills, and to the development of an international business-oriented network.
Each opportunity is designed consistently with the study path undertaken at the Luiss Business School.
Here some examples of the initiatives planned. For more information, please visit the International Experience website.
Meeting with International Leaders
Throughout the programme, students will meet international leaders and managers that will share best practices that help make decisions that impact positively in the businesses and provide rich insights to go further current and future issues related to the industry and/or function in which they operate.
Exchange Programme
Students that meet specific requirements can participate in an International experience abroad in one of the partner Business Schools. Exchange opportunities are also offered to students from other partner schools who are hosted within projects that involve Luiss Business School students. The list of opportunities, as well as the partner schools, may vary from year to year. Please refer to the information that will be provided to students by the dedicated office
Objectives of the Major in Sport Management
With a turnover that surpassed any other form of entertainment, Sport represents the largest entertainment industry. In the current dynamic context, highly competitive and complex, the major in Sport Management offers a global vision of sport and is able to provide the knowledge necessary to operate effectively in the sports industry and to seize the opportunities offered by others related sectors. The major is carried out in partnership with Italiacamp, an organization that develops processes of positive impact and social innovation for the country and creates connections between institution, companies, associations and universities.
Diploma and ECTS
The Master in Management of Creative and Cultural Industries – Major in Sport Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
Target audience of the Major in Sport Management
The Major in Sport Management is aimed at recent graduates — or those graduating soon — who are interested in developing competencies required in the Sport industries.
Career prospects
The programme puts students on career paths, in a wide range of organisations, to become:
- Event Managers
- Social Media Managers
- Sustainable Sport Developers
- Sport Entrepreneurs
- Public Relations Managers
Curriculum
The curriculum of the Major in Sport Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
Induction week
The induction week is an introductive week to the Major in Sport Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Strategy
- Marketing
- Performance Measurement
- Business Models
- Accounting for creative and cultural industries
- Organization and People Management
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organization and leadership
- Structure and roles in the sports industry
- Strategies in the sports sector
- Accounting and performance measurement in sport
- Financial management in sports clubs
- Digital marketing in the sports industry
- E-sport management
- Sports event management
- Sports brand and marketing
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Sustainability & impact management in the sports industry
- New technologies applied to sports management
- Management of stadiums and sports operations
- Sport and media: the role of broadcasting rights
Professional Skills
- Talent-scouting processes and management of the youth sector
- From Club to Media Company
- Law instruments in the sports market
Learning labs
Learning labs focus on personal development and are tailored to specific focuses. Students develop cross-functional and soft skills by attending sessions during which they cultivate intellectual flexibility, develop problem solving skills, learn to adapt to diverse situations and refine cross-cultural awareness.
Employability Lab
The lab aims to help students to further develop the ten key skills outlined by the World Economic Forum 2020. The lab is organised in collaboration with Luiss Business School’s Career Service Office.
AdVenture Lab
This lab aims to create an entrepreneurial framework and to allow students to put what they have learnt in class into practice. Students learn basic mechanisms that allow them to launch a new business by means of a business plan. The lab provides students with useful insights to lay out a business idea, create a business plan, draft a marketing and fundraising campaign, and define the organisational structure.
Social, Environmental and Impact Lab
This lab sensitises students to current global issues related to sustainability. Students analyse business cases and present creative and innovative solutions that consider social, economic and environmental impact. Students then come up with solutions that to decrease the impact on a social, environmental and economic scale.
Creativity Lab
This lab allows students to develop and acquire new skills using their creativity. The lab helps participants to create a work environment that values individuals by increasing personal motivation and favouring integration with other group components in order to obtain better results.
Digital Skills Lab
The Digital Skills Lab increases students’ comprehension of the organisational impact that the digital era has on businesses.
Project Management Lab
The lab aims to provide the vocabulary and basic knowledge of the Project Management field in order to effectively contribute to various aspects of the planning and execution of a project. Furthermore, the lab highlights the critical success factors of a project. The lab gives students basic knowledge of Project Management concepts, highlighting the fundamental differences between a project and a programme. Students study the five group processes for the management of a project.
How-to-Present Lab
This lab gives students the presentation tools necessary for the world of business. The lab is divided into four sections: personal branding, writing with impact, public speaking and pitching.
The Career Service Office offers students customised services to support them in developing their skills and abilities while helping them find satisfying jobs and careers. The Career Service team supports student in defining their career path, and in arranging meetings with companies to explore job and internship opportunities.
The Career Service Office is also responsible for the Employability Lab which develops students’ self-awareness on a key set of soft skills, and to build a personal action plan which maximises self-efficacy in a working environment.
Career Service Activities
Over the academic year, activities are organised into different steps to best understand students’ profiles in order to match them with the most suitable employers.
Events and activities include:
- Career counselling: focus on understanding and building students’ professional profiles
- Orientation to job-market rules: help students define their career paths, building their digital identity and increasing their interview skills
- Business presentations: take part in conferences and meetings with executives to better understand the business world and the fields in which the executives work
- Employer engagement: work with employers to find the best way to promote their reputation and make the most of their collaboration with Luiss Business School as part of their brand strategy
- E-career book: make student CVs available online to companies and institutions for recruitment
- Internships: from the classroom to the office, the CS supports students in their search for internship opportunities
Career development and networking with companies
The Career Service Office sits on the corporate advisory boards of all Luiss Business School one-year Master’s Degree Programmes, acting as an internal business intelligence office and providing feedback on employer needs in terms of competencies and skills. The programme’s boards and coordinators can integrate these requirements into programmes, tracks and laboratories.
Every year, more than 100 career-development events and workshops are held on campus, mostly involving employers and alumni. These activities connect students with recruiters and managers while giving them first-hand information on recruitment programmes and career paths.
Moreover, some of these events are designed to foster students’ personal development.
Career support projects
Competency-based interview simulation
An important step in students’ preparation for placement is the simulated interview.
CV e-Book
The Career eBook is periodically sent to companies and institutions that are interested in students’ profiles for potential or open positions.
At the same time, the Career Service Office proactively seeks additional opportunities that fit the profiles and expectations of the students.
JobTeaser
The online platform, used by top universities and business schools around the world, allows the Career Service staff to have a clear overview of each class profile, analyse students’ evolution and trends, and post vacancies from employers.
Feedback sessions
During feedback sessions, the Career Service staff concentrates on the competency model and other aspects that can influence the success of a selection process. Key focus is placed on soft skills.
Internship
The curricular internship generally takes place at the end of Major and is an opportunity for students to combine theory and hands-on experience while in direct contact with professionals working in both national and international industries.
Tuition
Tuition for the Major in Sport Management is € 22.000. Payment is made in four instalments. Tuition includes materials and access to all Luiss Business School facilities.
Scholarships
Luiss Business School offers deserving candidates up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates will be considered for this award.
Candidates will be assessed on:
- Academic track record (final grade, GPA)
- Admission test scores
- English proficiency
- Technical competences (Office, Adobe, etc.)
- Proven expertise or personal acknowledgement
- Certifications
- International experience
Fee waivers
Luiss Business School offer several fee waivers options:
- Participants who have already attended a Luiss Business School programme or are Luiss Guido Carli graduates are entitled to a 10% fee reduction.
- Any company (or VAT holder) that enrolls one individual is entitled to a 10% fee reduction.
- Any company (or VAT holder) that enrolls multiple individuals in the same programme is entitled to a 20% fee reduction.
Waivers cannot be combined with any other waiver, scholarship or sponsorship support.
Other financial aid
All candidates can independently:
- Obtain a loan at favorable rates from selected credit institutions through agreements with Luiss Guido Carli. For further information, please e-mail master@luissbusinessschool.it or fill in the form and send it to master@luissbusinessschool.it after admission.
- Apply for external scholarships
- Seek funding from their current or future employer
Admission
To enroll in the Master it is necessary to pass the admission test which assesses the candidates’ skills, motivation and potential. The test can be taken remotely.
For detailed information about Admission and Application, please read the Luiss Business School Admission Process fact sheet.
Admission requirements
Undergraduate degree in any discipline.
Admission test
The admission test consists of:
- English Test (applicants with valid TOEFL/IELTS scores can be exempted from the English test)
- Logic Test—Inductive, Numerical, Deductive (applicants with valid GMAT/GRE scores can be exempted from the Logic test)
- Personal interviews
Exemption from Admission test
If you have valid TOEFL/IELTS and/or GMAT/GRE scores you can insert your scores in the application form to be exempted from the English and/or Logic test. You will still be required to take part in personal interviews.
GMAT/GRE for the Logic test: We do not require a minimum score. The GMAT and GRE scores of admitted applicants vary across classes, however it is very unusual for us to accept candidates with a total GMAT score below 550 and a total GRE score below 145.
IELTS/TOEFL for the English Test: We require a minimum score of IELTS 7.0 and TOEFL 100 as evidence of your advanced English level.
Application
Fill in the Application Form to apply for the admission test available on the programme website. The following documents will be requested:
- copy of degree certificate*
- curriculum vitae
- digital ID photo
- copy of passport or ID document
- admission fee receipt of € 100 (non-refundable)
- TOEFL/IELTS certificate (optional)
- GMAT/GRE certificate (optional)
Candidates with an international degree are required to send the following further documentation for evaluation:
- copy of degree certificate both in original language and in English *
- transcript of records in English
- diploma supplement (optional)
*Candidates who are not in possession of the degree certificate are required to provide the fully completed Luiss Business School’s self-declaration form available HERE.
Payment of the admission fee
The admission fee is payable online by credit card or via bank transfer. Proof of payment must be sent via email to master@luissbusinessschool.it with the aforementioned documents.
Online Payment (Credit Card)
Bank Account Details
Banca: Intesa Sanpaolo – filiale n. 06793 Piazza Bologna n. 45, 00162 Roma
Intestazione: Luiss Business School
C/C N.100000064006
IBAN: IT17H0306905060100000064006
BIC/SWIFT: BCITITMM
Corporate Advisory Board
The Corporate Advisory Board (CAB) — composed of the Master’s Degree Programme Scientific Committee and representatives of the most important firms in the industry — aims to ensure student employability and business partner satisfaction.
The objective of the Programme is to transmit a body of knowledge that encompasses new technologies, and an understanding of industry dynamics through the involvement of companies that act as a bridge between the classroom and the job market.
During the CAB our Corporate Partners:
- Cooperate in the program design: sharing its objectives, curriculum, processes and training program
- Participate in teaching and coordinating activities: with business managers contributing on-the-job experience
- Support the Career Service team
The International Experience includes international oriented activities and experiences that allow students to see through the lens of an international perspective and mind-set.
International opportunities contribute both to the personal and professional growth of students, stimulating linguistic and social skills, the sharing of ideas, best practices and skills, and to the development of an international business-oriented network.
Each opportunity is designed consistently with the study path undertaken at the Luiss Business School.
Here some examples of the initiatives planned. For more information, please visit the International Experience website.
Meeting with International Leaders
Throughout the programme, students will meet international leaders and managers that will share best practices that help make decisions that impact positively in the businesses and provide rich insights to go further current and future issues related to the industry and/or function in which they operate.
Exchange Programme
Students that meet specific requirements can participate in an International experience abroad in one of the partner Business Schools. Exchange opportunities are also offered to students from other partner schools who are hosted within projects that involve Luiss Business School students. The list of opportunities, as well as the partner schools, may vary from year to year. Please refer to the information that will be provided to students by the dedicated office